Projects fail all the time because we unwittingly bake the end solution into our initial objective. Rather than enduring an uncomfortable (but highly necessary) period of ambiguity, we fall into the trap of limiting our creativity by setting a project goal that is too narrowly defined from the start.
Ambiguity. We’ve been feeling that A LOT lately, as we find ourselves on the way to something but aren’t sure where we’re going. It made us google “ambiguity/ambiguous” (It felt a little like googling “what are we doing?”). We stumbled on a couple of nuggets of gold, like the quote from Gilda Radner, above, and this great play on the Creative Commons Licence…
But we needed a definition somehow, and so we went to the Oxford English Dictionary and found this:
Ambiguous (noun: ambiguity)
1. doubtful, questionable; indistinct, obscure, not clearly defined
2. admitting more than one interpretation, or explanation; of double meaning, or of several possible
meanings; equivocal (the commonest use.)
3. of doubtful position or classification, as partaking of two characters or being on the boundary line
4. of things: wavering or uncertain in direction or tendency; of doubtful or uncertain issue
5. hence, insecure in its indications; not to be relied upon
6. of persons, oracles, etc.: using words of doubtful or double meaning
All this made us feel fortified, to just be HERE.
Image of typed Gilda quote via Quotable Cards
Creative Confusion via Joe Pemberton’s Flickr Photostream