Marc Chagall‘s grand daughter Bella Meyer got a Doctorate in medieval art history from the Sorbonne and has held a variety of jobs – designing props for the theater, working as a puppeteer – before stumbling on her true calling: floral design. After friends asked her to design a blossom-laden chuppah for their wedding, Meyer, who had always drawn and painted, realized that flowers are her medium…”in their variety and richness, they’re natural art supplies.”
In 2003, she started Fleurs Bella as a floral design company; two years ago, it morphed into a bricks-and-morter shop near New York City’s Union Square. Heres an bit of her compelling story recently published on Tablet:
“Cut flowers,” she says, “have no other purpose aside from being given.” She always keeps a stash just outside the shop, with a sign that says “take one please.” About once a month, she ventures out onto the streets with what she calls “flower graffiti,” tucking small bouquets into alleyways or subway stations. Occasionally she’ll thrust her flowers at random strangers. Not everyone is thrilled. She recalls one man who yelled at her: “I don’t want to be happy!”
Flower graffiti! Such a wonderful idea: a guerilla florist. Downtown Express called her a “flower vigilante” for her unique strategy:
“I like to do it when times are harder. When it’s cold and raining, people need more little joys than other days,” reflected Meyer. “I like to get on the subway Monday morning and give a little joy to commuters.”
We love the story of the seemingly happenstance way she found her medium.
…an artist who works in flowers…
via Tablet Magazine, with thanks to Cara De Silva for sending the story our way.
Related posts: vase-less flower arrangement (right on the table)