(Video link here.) When we’re introduced to a venture, our first impulse is always to ask: what’s the story behind it? What were the seeds of the idea that grew into a fully realized project? It’s the stories that win us over, which is why we’re are so taken with Jam in the Van.
Based in Venice, CA, Jam in the Van is the project of music fans looking for an uncommercialized, authentic music experience. Armed with an old Winnebago that they’ve turned into a state-of-the-art recording studio, these guys invite musicians to perform, film the unique performances, and put much of it online for free (scroll down for the current list of musicians). Music fans get to discover new artists or check out fantastic live-versions of their favorite tracks, and small independent artists get amazing free publicity. It’s such a rare and beautiful thing to see a project come together sheerly out of passion and drive.
The Jam in the Van crew have decided to take their project on the road to “find the great music that we know is hiding out across the American landscape,” filming all the way. We like the sound of it:
We will capture those musical interludes in life that don’t yet pop up on our televisions and computers everyday. We will seek out those hard to reach places that great people are sitting in, but whom we may never see unless we go out and chronicle them within our Jam Van Journey. This project will show and promote the talents and lives of the artists that we meet, while simultaneously creating a story about life on the open road in America.
When we asked Jake Cotler, one of Jam in the Van’s founders, where they wanted to take the idea, he told us: “From the beginning, it’s evolved organically. Maybe we’ll become a record label, maybe a TV show, or maybe just a bunch of stories. The idea is to keep having fun.”
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