We found this to be a swell sign unto itself…
Then when we looked into it, it turns out to be part of a marketing campaign the CocoCola Company did around its soda OK Cola. Trying to market to Gen X and Y markets, Coke Cola tried to create “a counter-intuitive advertising” campaign that intentionally targeted people who did not like advertising. The campaign, and the soda, failed after a year (apparently the flavor of the soda itself was pretty bad) though its unique and varied can design and advertising have since gained something of a cult following.So this image has even more meaning for us: a failed attempt at something new and possibly interesting, done by a huge company that is successful even though it’s had other major failures (New Coke). They TRIED something.
As Samuel Beckett said:
Even if you fail, you’re still OK!
Related posts: james dyson on ‘why failure doesn’t suck’
j.k. rowling on the fringe benefits of failurex