How nice to have a sign in a fitting room that says: If you don’t find what you are looking for, we can order it online. UNLESS that sign is printed in bold right in the center of the mirror you’re trying to see yourself in..
That is what I found at Zara, a store I like to stop into to check out their occasional brilliance at making something stylish that is really inexpensive but doesn’t look it. And to see what they are knocking off; they seem to have their fingers on the pulse better than most fashion magazines.
At first I couldn’t figure out why I couldn’t seem to suss out the fit of the funky outfit I’d tried on, until I realized that was trying to see myself through a lot of type.
It would seem to be a well-meaning sales strategy —part of a trend of bricks-and-mortar stores employing their digital arm — that totally forgot to consider about user experience.
They could easily have stenciled their sign at the top of the mirror, or on the adjacent wall…
As much as I LOVE signs, this is an amazing fail.