{"id":8439,"date":"2011-01-06T22:50:55","date_gmt":"2011-01-07T03:50:55","guid":{"rendered":"https:\/\/improvisedlife.com\/?p=8439"},"modified":"2011-01-07T09:12:40","modified_gmt":"2011-01-07T14:12:40","slug":"what-it-is-is-up-to-us","status":"publish","type":"post","link":"https:\/\/improvisedlife.com\/2011\/01\/06\/what-it-is-is-up-to-us\/","title":{"rendered":"a brilliant tagline for emails"},"content":{"rendered":"<p><a href=\"https:\/\/improvisedlife.com\/wp-content\/uploads\/2010\/05\/What-it-is.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12706\" title=\"What it is\" src=\"https:\/\/improvisedlife.com\/wp-content\/uploads\/2010\/05\/What-it-is.jpg\" alt=\"\" width=\"525\" height=\"253\" srcset=\"https:\/\/improvisedlife.com\/wp-content\/uploads\/2010\/05\/What-it-is.jpg 525w, https:\/\/improvisedlife.com\/wp-content\/uploads\/2010\/05\/What-it-is-100x48.jpg 100w, https:\/\/improvisedlife.com\/wp-content\/uploads\/2010\/05\/What-it-is-300x145.jpg 300w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/a><\/p>\n<p>During our email correspondence with the strangely visionary <a href=\"http:\/\/www.rheingold.com\/howard\/\">Howard Rheingold<\/a>, whom we haven&#8217;t met but <a href=\"howard rheingold: on becoming (\u201clife\u2026forks every day, in every moment\u201d)\">blogged about a while back<\/a> (about &#8220;shoes and my butt&#8221; as he wrote in a Tweet), we discovered a little tag line at the very end of each email: \u00a0<strong><em>&#8220;What it is &#8212; &gt;is &#8211;&gt;up to us.&#8221;<\/em><\/strong> He came up with it in 1985 (twenty-five years ago!) \u00a0for a conference about <a href=\"http:\/\/en.wikipedia.org\/wiki\/The_WELL\">The Well<\/a>, one of the first online communities. We made a sign out of it because it reminds us of SO much in so few words: about the choices we have in how we view things, what we do with what we&#8217;ve got&#8230; from teeny to global.<\/p>\n<p>Thanks Howard!<\/p>\n<p>Related posts: <a href=\"https:\/\/improvisedlife.com\/2010\/04\/30\/why-doesnt-everybody-paint-their-own-shoes\/\">howard rheingold: on becoming (\u201clife\u2026forks every day, in every moment\u201d)<br \/>\n\u201cwhy doesn\u2019t everybody paint their own shoes?\u201d<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>During our email correspondence with the strangely visionary Howard Rheingold, whom we haven&#8217;t met but blogged about a while back (about &#8220;shoes and my butt&#8221; as he wrote in a Tweet), we discovered a little tag line at the very end of each email: \u00a0&#8220;What it is &#8212; &gt;is &#8211;&gt;up to us.&#8221; He came up&hellip;<\/p>\n<a class=\"read-more-link\" href=\" https:\/\/improvisedlife.com\/2011\/01\/06\/what-it-is-is-up-to-us\/ \">Read More<\/a>","protected":false},"author":4,"featured_media":12706,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[31,6549],"tags":[1767,1020,1768,1766],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>a brilliant tagline for emails - Improvised Life<\/title>\n<meta name=\"description\" content=\"During our email correspondence with the strangely visionary Howard Rheingold, whom we haven&#039;t met but blogged about a while back (about &quot;shoes and my\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/improvisedlife.com\/2011\/01\/06\/what-it-is-is-up-to-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"a brilliant tagline for emails - Improvised Life\" \/>\n<meta property=\"og:description\" content=\"During our email correspondence with the strangely visionary Howard Rheingold, whom we haven&#039;t met but blogged about a while back (about &quot;shoes and my\" \/>\n<meta property=\"og:url\" content=\"https:\/\/improvisedlife.com\/2011\/01\/06\/what-it-is-is-up-to-us\/\" \/>\n<meta property=\"og:site_name\" content=\"Improvised Life\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theimprovisedlife\" \/>\n<meta property=\"article:published_time\" content=\"2011-01-07T03:50:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2011-01-07T14:12:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/improvisedlife.com\/wp-content\/uploads\/2010\/05\/What-it-is.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"525\" \/>\n\t<meta property=\"og:image:height\" content=\"253\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sally Schneider\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@improvised_life\" \/>\n<meta name=\"twitter:site\" content=\"@improvised_life\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sally Schneider\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/improvisedlife.com\/2011\/01\/06\/what-it-is-is-up-to-us\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/improvisedlife.com\/2011\/01\/06\/what-it-is-is-up-to-us\/\"},\"author\":{\"name\":\"Sally Schneider\",\"@id\":\"https:\/\/improvisedlife.com\/#\/schema\/person\/2fa7e3722002ee0c5ff9fde7a0753bc4\"},\"headline\":\"a brilliant tagline for emails\",\"datePublished\":\"2011-01-07T03:50:55+00:00\",\"dateModified\":\"2011-01-07T14:12:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/improvisedlife.com\/2011\/01\/06\/what-it-is-is-up-to-us\/\"},\"wordCount\":145,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/improvisedlife.com\/#organization\"},\"keywords\":[\"email taglines\",\"Howard Rheingold\",\"inspirational tagline\",\"The Well\"],\"articleSection\":[\"inspiring people\",\"mindset\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/improvisedlife.com\/2011\/01\/06\/what-it-is-is-up-to-us\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/improvisedlife.com\/2011\/01\/06\/what-it-is-is-up-to-us\/\",\"url\":\"https:\/\/improvisedlife.com\/2011\/01\/06\/what-it-is-is-up-to-us\/\",\"name\":\"a brilliant tagline for emails - Improvised Life\",\"isPartOf\":{\"@id\":\"https:\/\/improvisedlife.com\/#website\"},\"datePublished\":\"2011-01-07T03:50:55+00:00\",\"dateModified\":\"2011-01-07T14:12:40+00:00\",\"description\":\"During our email correspondence with the strangely visionary Howard Rheingold, whom we haven't met but blogged about a while back (about \\\"shoes and my\",\"breadcrumb\":{\"@id\":\"https:\/\/improvisedlife.com\/2011\/01\/06\/what-it-is-is-up-to-us\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/improvisedlife.com\/2011\/01\/06\/what-it-is-is-up-to-us\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/improvisedlife.com\/2011\/01\/06\/what-it-is-is-up-to-us\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/improvisedlife.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"a brilliant tagline for emails\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/improvisedlife.com\/#website\",\"url\":\"https:\/\/improvisedlife.com\/\",\"name\":\"Improvised Life\",\"description\":\"a treasury of inspiring ideas\",\"publisher\":{\"@id\":\"https:\/\/improvisedlife.com\/#organization\"},\"alternateName\":\"IL\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/improvisedlife.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/improvisedlife.com\/#organization\",\"name\":\"Improvised Life\",\"alternateName\":\"IL\",\"url\":\"https:\/\/improvisedlife.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/improvisedlife.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/improvisedlife.com\/wp-content\/uploads\/2019\/10\/logo-with-tagline-copy-rasterized-1.jpg\",\"contentUrl\":\"https:\/\/improvisedlife.com\/wp-content\/uploads\/2019\/10\/logo-with-tagline-copy-rasterized-1.jpg\",\"width\":456,\"height\":104,\"caption\":\"Improvised Life\"},\"image\":{\"@id\":\"https:\/\/improvisedlife.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/theimprovisedlife\",\"https:\/\/twitter.com\/improvised_life\",\"https:\/\/www.instagram.com\/signlaboratory\/\",\"https:\/\/www.pinterest.com\/improvisedlife\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/improvisedlife.com\/#\/schema\/person\/2fa7e3722002ee0c5ff9fde7a0753bc4\",\"name\":\"Sally Schneider\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/improvisedlife.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6b642ac4c69dbeadf84f5d2d477d9835?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6b642ac4c69dbeadf84f5d2d477d9835?s=96&d=blank&r=g\",\"caption\":\"Sally Schneider\"},\"sameAs\":[\"https:\/\/improvisedlife.com\"],\"url\":\"https:\/\/improvisedlife.com\/author\/g0llysally\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"a brilliant tagline for emails - Improvised Life","description":"During our email correspondence with the strangely visionary Howard Rheingold, whom we haven't met but blogged about a while back (about \"shoes and my","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/improvisedlife.com\/2011\/01\/06\/what-it-is-is-up-to-us\/","og_locale":"en_US","og_type":"article","og_title":"a brilliant tagline for emails - Improvised Life","og_description":"During our email correspondence with the strangely visionary Howard Rheingold, whom we haven't met but blogged about a while back (about \"shoes and my","og_url":"https:\/\/improvisedlife.com\/2011\/01\/06\/what-it-is-is-up-to-us\/","og_site_name":"Improvised Life","article_publisher":"https:\/\/www.facebook.com\/theimprovisedlife","article_published_time":"2011-01-07T03:50:55+00:00","article_modified_time":"2011-01-07T14:12:40+00:00","og_image":[{"width":525,"height":253,"url":"https:\/\/improvisedlife.com\/wp-content\/uploads\/2010\/05\/What-it-is.jpg","type":"image\/jpeg"}],"author":"Sally Schneider","twitter_card":"summary_large_image","twitter_creator":"@improvised_life","twitter_site":"@improvised_life","twitter_misc":{"Written by":"Sally Schneider","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/improvisedlife.com\/2011\/01\/06\/what-it-is-is-up-to-us\/#article","isPartOf":{"@id":"https:\/\/improvisedlife.com\/2011\/01\/06\/what-it-is-is-up-to-us\/"},"author":{"name":"Sally Schneider","@id":"https:\/\/improvisedlife.com\/#\/schema\/person\/2fa7e3722002ee0c5ff9fde7a0753bc4"},"headline":"a brilliant tagline for emails","datePublished":"2011-01-07T03:50:55+00:00","dateModified":"2011-01-07T14:12:40+00:00","mainEntityOfPage":{"@id":"https:\/\/improvisedlife.com\/2011\/01\/06\/what-it-is-is-up-to-us\/"},"wordCount":145,"commentCount":0,"publisher":{"@id":"https:\/\/improvisedlife.com\/#organization"},"keywords":["email taglines","Howard Rheingold","inspirational tagline","The Well"],"articleSection":["inspiring people","mindset"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/improvisedlife.com\/2011\/01\/06\/what-it-is-is-up-to-us\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/improvisedlife.com\/2011\/01\/06\/what-it-is-is-up-to-us\/","url":"https:\/\/improvisedlife.com\/2011\/01\/06\/what-it-is-is-up-to-us\/","name":"a brilliant tagline for emails - Improvised Life","isPartOf":{"@id":"https:\/\/improvisedlife.com\/#website"},"datePublished":"2011-01-07T03:50:55+00:00","dateModified":"2011-01-07T14:12:40+00:00","description":"During our email correspondence with the strangely visionary Howard Rheingold, whom we haven't met but blogged about a while back (about \"shoes and my","breadcrumb":{"@id":"https:\/\/improvisedlife.com\/2011\/01\/06\/what-it-is-is-up-to-us\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/improvisedlife.com\/2011\/01\/06\/what-it-is-is-up-to-us\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/improvisedlife.com\/2011\/01\/06\/what-it-is-is-up-to-us\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/improvisedlife.com\/"},{"@type":"ListItem","position":2,"name":"a brilliant tagline for emails"}]},{"@type":"WebSite","@id":"https:\/\/improvisedlife.com\/#website","url":"https:\/\/improvisedlife.com\/","name":"Improvised Life","description":"a treasury of inspiring ideas","publisher":{"@id":"https:\/\/improvisedlife.com\/#organization"},"alternateName":"IL","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/improvisedlife.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/improvisedlife.com\/#organization","name":"Improvised Life","alternateName":"IL","url":"https:\/\/improvisedlife.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/improvisedlife.com\/#\/schema\/logo\/image\/","url":"https:\/\/improvisedlife.com\/wp-content\/uploads\/2019\/10\/logo-with-tagline-copy-rasterized-1.jpg","contentUrl":"https:\/\/improvisedlife.com\/wp-content\/uploads\/2019\/10\/logo-with-tagline-copy-rasterized-1.jpg","width":456,"height":104,"caption":"Improvised Life"},"image":{"@id":"https:\/\/improvisedlife.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/theimprovisedlife","https:\/\/twitter.com\/improvised_life","https:\/\/www.instagram.com\/signlaboratory\/","https:\/\/www.pinterest.com\/improvisedlife\/"]},{"@type":"Person","@id":"https:\/\/improvisedlife.com\/#\/schema\/person\/2fa7e3722002ee0c5ff9fde7a0753bc4","name":"Sally Schneider","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/improvisedlife.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6b642ac4c69dbeadf84f5d2d477d9835?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6b642ac4c69dbeadf84f5d2d477d9835?s=96&d=blank&r=g","caption":"Sally Schneider"},"sameAs":["https:\/\/improvisedlife.com"],"url":"https:\/\/improvisedlife.com\/author\/g0llysally\/"}]}},"_links":{"self":[{"href":"https:\/\/improvisedlife.com\/wp-json\/wp\/v2\/posts\/8439"}],"collection":[{"href":"https:\/\/improvisedlife.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/improvisedlife.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/improvisedlife.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/improvisedlife.com\/wp-json\/wp\/v2\/comments?post=8439"}],"version-history":[{"count":0,"href":"https:\/\/improvisedlife.com\/wp-json\/wp\/v2\/posts\/8439\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/improvisedlife.com\/wp-json\/wp\/v2\/media\/12706"}],"wp:attachment":[{"href":"https:\/\/improvisedlife.com\/wp-json\/wp\/v2\/media?parent=8439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/improvisedlife.com\/wp-json\/wp\/v2\/categories?post=8439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/improvisedlife.com\/wp-json\/wp\/v2\/tags?post=8439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}