We are knocked out by Jerry Seinfeld’s radically truth-telling, funny —Is he kidding or what?— send up of advertising during his acceptance speech for a CLIO Awards, which honors creative advertising.
I love advertising because I love lying…
In advertising, everything is the way you wish it was.
I don’t care if that won’t be like that when I get the product being advertised because, in between seeing the commercial and owning the thing, I’m happy, and that’s all I want. Tell me how great the thing is going to be…
….If your things don’t make you happy, you’re not getting the right things.
It is a mighty useful principle. What THINGS make you happy?
Don’t miss Seinfeld’s fatso illuminating conversation with President Obama here.